.YOU MAY not realise it, yet various fonts elicit various emotions. Serif font styles, along with little movements by the end of letters, are actually usually discovered in publications and papers. They seem trusted as well as reliable. Sans serif typefaces, which are plain, can look present day as well as casual. Graphic consistency offers visitors a feeling that they know where they stand up it assists to construct trust. In the case of The Economist, it specifies the shade for our news.